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John Salloum

Partner, Privacy and Data Management

(416) 862-6492


John is a member of the Marketing & Distribution and Privacy & Data Management practice groups. John has a thorough understanding of the technology underlying social media promotional programs. He has advised clients extensively on these campaigns, speaking in Canada, the United States and abroad on program design and implementation, as well as on strategies to mitigate risk. He reviews advertising and promotional materials across all media, with an emphasis on Internet- based and mobile media, including compliance issues relating to misleading advertising, contests, games, sweepstakes and consumer- protection issues.

John also advises regularly on the management and retention of personal information, best practices and the management of data security breaches, and regulatory compliance under privacy legislation.

Industry Recognition


  • Chambers Canada: Canada’s Leading Lawyers for Business, 2016- 2019: Up and Coming, Advertising and Marketing: Nationwide - Canada
  • Ranked as “Associate to Watch” by Chambers and Partners for Advertising & Marketing in 2016 

Who's Who Legal

  • Who’s Who Legal: International - Data - Data Privacy and Protection 2019.
  • Who’s Who Legal: Canada - Data 2018. 

Best Lawyers

  • The Best Lawyers in Canada, 2013-2019: Advertising and Marketing Law.
  • The Best Lawyers in Canada, 2018-2019: Privacy and Data Security Law.

In the Media

  • Osler welcomes 10 new partners


  • Canadian Bar Association
  • Ontario Bar Association
  • The Law Society of Upper Canada (Ontario)

Previous Speaking Engagements

  • Analog to Digital: Disruption in the Commercial Real Estate Sector, Speaker, Toronto, February 28, 2019
  • Council for Chief Privacy Officers, Conference Board of Canada, Speaker, Toronto, January 31, 2019
  • Why online advertisers know what you're thinking, Osler Retail Seminar, Speaker, Montreal, April 10, 2018
  • Unscrambling PIPEDA, CASL and Online Behavioural Advertising, Speaker, Ontario Bar Association, Advertising & Marketing Law: Social, Digital, Online Compliance, October 4, 2017
  • Privacy & Anti-Spam 101 for Emerging Companies, Speaker, Toronto, March 21, 2017
  • Innovation in Digital Marketing: Navigating the Opportunities and Challenges in the age of Living Services, Co-Presenter, Toronto, January 20, 2016
  • IT Security: What Lawyers Should Know About the Technology They Use, Speaker, Toronto, December 2, 2015


  • Co-Presenter, “A Conversation:  Regulations, Compliance & Privacy,” Data Marketing 2015 Conference, Toronto, November 19, 2015.
  • Co-Presenter, “CASL Enforcement:  Strategies for Building a Due Diligence Defence,” AccessPrivacy by Osler Training Session, Toronto, November 6, 2015.
  • Presenter, “CASL Mid-year Review: What We've Learned During the First 6 Months,” 21st Annual Advertising & Marketing Law Conference, The Canadian Institute, Toronto, January 26-27, 2015.
  • Presenter, “CASL Workshop – Installation of Computer Programs,” AccessPrivacy by Osler Training Session, Toronto, September 19, 2014.
  • Presenter, “User Generated Content,” IAB Canada X-Series: Legal, Toronto, November 12, 2013.
  • Presenter, “Anti-Spam Compliance,” Institute of Law Clerks of Ontario’s 23rd Annual Conference, Collingwood, Ontario, May 10, 2013.
  • Presenter, “Do Insurance and Social Media Make a Good Mix?” 2013 Compliance and Consumer Complaints Annual Conference, Canadian Life and Health Insurance Association, Vancouver, B.C., May 9, 2013.
  • Presenter, “Social Media - Risks and Opportunities of Embracing and Ignoring,” Portfolio Managers Association, May 1, 2013.
  • Presenter, “A Complete Guide to Running Promotions on Facebook & Twitter,” Managing Legal Risks in Running Online Contests, The Canadian Institute, Toronto, June 21-22, 2012.
  • Presenter, “Online Advertising Guidelines,” The 2012 Information Technology Law Spring Forum, Canadian IT Law Association (IT.Can) and Law Society of Upper Canada, Toronto, June 18, 2012.
  • Presenter, “Social Media and Privacy Law in Practice: Meshing Compliance Obligations with Business Reality,” Privacy Law & Compliance, The Canadian Institute, Toronto, September 21, 2011.
  • Presenter, “Social Media Privacy Issues,” The Information Technology Law Spring Forum, Canadian IT Law Association (IT.Can), Toronto, June 6, 2011.
  • Presenter, “The Internet of Things,” IAPP Canada Privacy Symposium 2011, International Association of Privacy Professionals, Toronto, May 6, 2011.
  • Presenter, “Successfully Implementing Your Social Media Agenda,” Advanced Forum on Managing Legal and Business Risks in Social Media, Canadian Institute, Toronto, April 14, 2011.
  • Panellist, “New Media and the Future of Advertising (Social Media, Behavioral Advertising, Blogging, Astroturfing and More),” Advertising Law & Public Policy Conference, Association of National Advertisers, Washington, D.C., March 15-16, 2011.
  • Presenter, “Fundamentals of Advertising & Marketing Law Applied to Social Media,” 17th Annual Advertising & Marketing Law Conference, The Canadian Institute, Toronto, January 19-21, 2011.
  • Presenter, “Social Media Compliance & Risk Mitigation Strategies,” Advertising & Regulation: The Edge of Possibilities, Global Advertising Lawyers Alliance International Conference, Santiago, Chile, November 26, 2010.
  • Presenter, “The Internet of Things,” PIPA Conference 2010: Getting Through the Privacy Jungle, hosted by the Offices of the Information and Privacy Commissioners of Alberta and British Columbia, Calgary, AB, November 3, 2010.
  • Presenter, “Going Global: Running a Worldwide Sweepstakes Campaign that Complies with Varying Countries’ Laws,” 4th Annual Sweepstakes, Contests & Promotions, American Conference Institute, New York City, September 24, 2010.
  • Presenter, “Update on Consumer Protection Law in Ontario,” Business Law Program – Current Trends and Changes in Your Own Backyard, Ontario Bar Association Institute, Toronto, February 2, 2009.
  • Presenter, “Advertising, Packaging and Labelling Regulated Products: Focusing on Food, Natural Health Products, Drugs and Cosmetics,” 15th Annual Advertising & Marketing Law Conference, The Canadian Institute, Toronto, January 21-23, 2009.
  • Presenter, “Advertiser and Promotions in China and Canada, and Marketing in Connection with the Olympic Games,” 21st Corporate Counsel Forum on Advertising Law, American Conference Institute, Las Vegas, May 28-29, 2008.
  • Presenter, “Adopting Proactive Measures: Preventing Liability for Privacy Breaches,” Society of Public Insurance Administrators of Ontario Extended Workshop, Collingwood, Ontario, May 27, 2008.
  • Presenter, “Advertising, Packaging and Labelling Regulated Products: Focusing on Food, Natural Health Products, Drugs and Cosmetics,” 14th Annual Advertising & Marketing Law Conference, The Canadian Institute, Toronto, January 23-25, 2008.
  • Presenter, “Disclosures of Personal Information in Financial Transactions,” 2nd Annual Privacy Law Summit: Privacy and its Limits, Ontario Bar Association Continuing Legal Education, Toronto, November 5, 2007.
  • Co-author, “Misleading Representations in the Sale of Goods: Canadian & Perspectives on the CISG, Competition Laws Consumer Protection,” Paper delivered at the International Bar Association Annual Conference, Singapore, October 2007 (with Subrata Bhattacharjee).
  • Risk and Choice in Consumer Society, ed. by Iain Ramsay, John Salloum, Naomi Horrox, Geoff Mowatt (Athens: Ant. N. Sakkoulas, 2007).
  • Presenter, “The Paperless Office,” 2nd Annual Solo and Small Firm Conference and Expo, Joint Law Society of Upper Canada & Ontario Bar Association Conference, Toronto, March 2, 2007.
  • Author, "Book Note: Privacy and the Press, by Joshua Rozenberg" (2004) 42 Osgoode Hall L.J. 700.