John Salloum practises with Heenan Blaikie’s Privacy and Information Management and Marketing and Advertising law groups. With a thorough understanding of the technology underlying social media promotional programs, John has advised clients extensively on these campaigns, speaking in Canada, the U.S. and abroad on their design and implementation, as well as on strategies to mitigate risk. He reviews advertising and promotional materials across all media, with an emphasis on Internet-based media, mobile browsing, and text messaging, including compliance issues relating to misleading advertising, contests, games, sweepstakes, and consumer protection issues.
John also advises regularly on the management and retention of personal information, best practices and the management of data security breaches, and regulatory compliance under privacy legislation.
Education J.D., York University (Osgoode Hall Law School), 2005 B.A., McGill University, 2002
Professional Affiliations Canadian Bar Association Canadian Marketing Association (CMA) Global Advertising Lawyers Alliance (GALA) Ontario Bar Association Promotion Marketing Association (PMA) The Law Society of Upper Canada (Ontario)
Publications and Conferences
Presenter, "Social Media and Privacy Law in Practice: Meshing Compliance Obligations with Business Reality", Privacy Law & Compliance, The Canadian Institute, Toronto, September 21, 2011.
Presenter, “Social Media Privacy Issues”, The Informaiton Technology Law Spring Forum, Canadian IT Law Association (IT.Can), Toronto, June 6, 2011.
Presenter, "The Internet of Things", IAPP Canada Privacy Symposium 2011, International Association of Privacy Professionals, Toronto, May 6, 2011.
Presenter, "Successfully Implementing Your Social Media Agenda", Advanced Forum on Managing Legal and Business Risks in Social Media, Canadian Institute, Toronto, April 14, 2011.
Panelist, "New Media and the Future of Advertising (Social Media, Behavioral Advertising, Blogging, Astroturfing and More)", Advertising Law & Public Policy Conference, Association of National Advertisers, Washington, D.C., March 15-16, 2011
Presenter, “Fundamentals of Advertising & Marketing Law Applied to Social Media,” 17th Annual Advertising & Marketing Law Conference, The Canadian Institute, Toronto, January 19-21, 2011.
Presenter, “Social Media Compliance & Risk Mitigation Strategies”, Advertising & Regulation: The Edge of Possibilities, Global Advertising Lawyers Alliance International Conference, Santiago, Chile, November 26, 2010.
Presenter, “The Internet of Things”, PIPA Conference 2010: Getting Through the Privacy Jungle, hosted by the Offices of the Information and Privacy Commissioners of Alberta and British Columbia, Calgary, AB, November 3, 2010.
Presenter, “Going Global: Running a Worldwide Sweepstakes Campaign that Complies with Varying Countries' Laws”, 4th Annual Sweepstakes, Contests & Promotions, American Conference Institute, New York City, September 24, 2010.
Presenter, "Update on Consumer Protection Law in Ontario," Business Law Program –Current Trends and Changes in Your Own Backyard, Ontario Bar Association Institute, Toronto, February 2, 2009.
Presenter, "Advertising, Packaging and Labelling Regulated Products: Focusing on Food, Natural Health Products, Drugs and Cosmetics," 15th Annual Advertising & Marketing Law Conference, The Canadian Institute, Toronto, January 21-23, 2009.
Presenter, "Advertiser and Promotions in China and Canada, and Marketing in Connection with the Olympic Games," 21st Corporate Counsel Forum on Advertising Law, American Conference Institute, Las Vegas, May 28-29, 2008.
Presenter, "Adopting Proactive Measures: Preventing Liability for Privacy Breaches," Society of Public Insurance Administrators of Ontario Extended Workshop, Collingwood, Ontario, May 27, 2008.
Presenter, "Advertising, Packaging and Labelling Regulated Products: Focusing on Food, Natural Health Products, Drugs and Cosmetics," 14th Annual Advertising & Marketing Law Conference, The Canadian Institute, Toronto, January 23-25, 2008.
Presenter, "Disclosures of Personal Information in Financial Transactions," 2nd Annual Privacy Law Summit: Privacy and its Limits, Ontario Bar Association Continuing Legal Education, Toronto, November 5, 2007.
Co-Author, "Misleading Representations in the Sale of Goods: Canadian Perspectives on the CISG, Competition Laws & Consumer Protection," Paper delivered at the International Bar Association Annual Conference, Singapore, October 2007 (with Subrata Bhattacharjee).
Risk and Choice in Consumer Society, ed. by Iain Ramsay, John Salloum, Naomi Horrox, Geoff Mowatt (Athens: Ant. N. Sakkoulas, 2007).
Presenter, "Hot Issues in Ontario's Freedom of Information and Protection of Privacy Act (FIPPA) and Municipal Freedom of Information and Protection of Privacy Act (MFIPPA)," Heenan Blaikie Conference, Toronto, March 22, 2007.
Presenter, "The Paperless Office," 2nd Annual Solo and Small Firm Conference and Expo, Joint Law Society of Upper Canada & Ontario Bar Association Conference, Toronto, March 2, 2007.
Author, The Sky is Falling…Really: Backing-up Data for Lawyers, Briefly Speaking Vol. 31 No. 3 (October 2005), 9.
Author, “Book Note: Privacy and the Press, by Joshua Rozenberg” (2004) 42 Osgoode Hall L.J. 700.